What we do

Fleep redesign from the designer’s viewpoint

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We’re so excited to share with you what we’ve been working on for several months now. Today, we’ve started rolling out a fresh, redesigned Fleep across all platforms: Fleep 2.0, the slickest version of Fleep yet.

But this isn’t a “Yay, we did it! High fives all around!” post (although our team definitely deserves some beers high fives at this point). This also isn’t just about “What’s new?” – we’ll let the user interface and Product Hunt do the talking for that. This post sheds light on the designer’s viewpoint. Who is this wizard who made all this magic happen?

Stefan HiienurmMeet Stefan.

Stefan Hiienurm isn’t your average designer. He is the Lead Product Designer and Co-Founder of Thorgate (here’s some of Stefan’s work on Dribbble). He was also the Lead Designer for Fleep 2.0.

Stefan doesn’t just do good design, he works through every step to a great user experience – from concepts to execution. And believe us when we say he is ruthless in demanding excellence (in the best way possible).

We could go on, but let’s hear it from the man himself! Here goes: 

Q: Why did you accept the challenge of improving the Fleep brand and design?

I love challenges. Everything that is out of my comfort zone is something that I would like to do.

Q: How is the new Fleep 2.0 brand making things better? And more importantly, why?

The goal while designing the new brand was to make it more friendly. Fleep is a communication app, and when people communicate with each other, they want to feel the same emotions as in real life. So, we changed the primary brand colour from the so-called hospital green to a warm blue. We also added more secondary colors so Fleep is no longer monochromatic.

Additionally, there were many small changes and tweaks we made during the redesign process to ensure the best possible user experience, one that delivers emotions to people using Fleep.

Fleep vs Fleep 2.0

Fleep vs Fleep 2.0

Q: What were the first steps you took in the process of the redesign?

The first step was to get know the product. There were hundreds of corner cases that I needed to know before I could even start with any design work.

After getting acquainted with Fleep, I started to lay down the main User Interface (UI) Framework, which is a fundamental part of the UI design. Defining core elements and styles at the outset, and sticking to them, helped to keep the design principles consistent across all the platforms throughout the redesign process.

Q: Who were the key people behind the rebranding?

I would say everybody on the Fleep Team. Designers only give visual input and bring the idea together –  but in general, everybody involved gives their ideas for the new updated brand.


Thanks for working with us, Stefan – and thank you for sharing your thoughts on the redesign process. 

That’s it. You’re now ready for the fresh Fleep 2.0 experience. Check Fleep 2.0 out on webAndroid, and iOS today. We hope you love it. You can also read more about the redesign from our Product Owner and CEO Henn in this blog post.

Let us know what you think on Twitter, Facebook or directly to Fleep Support (support@fleep.io)!

Geekend 2015 highlights

We recently attended Geekend, the awesome annual interactive conference that takes place in Savannah, GA.


It’s a weekend full of engaging presentations, panels and workshops on innovation in the tech and digital worlds. This year, the topics covered ranged from virtual reality to healthcare to selfie sticks. In fact, the range of topics was quite possibly our favorite part of the whole shindig – it made the conference welcoming to creatives from all walks of life so you could easily explore new ideas and get to see what everyone is excited about in their field.

Here are our highlights from Geekend 2015:

The Beyond Email panel

Beyond Email

We would be lying if we didn’t admit that getting on the stage with some smart people to discuss things we care about was one of our highlights of Geekend. Katheriin from Fleep was a part of the panel discussion “What’s beyond email” – talking about what’s wrong with email (hint: a lot), and how to move beyond email - with Kevin Lawver (Planted), Josh Nichols (Github) and Steve Ross (Oak.Works).

In short, the panel concluded that email is not a great tool for almost anything. And thanks to Kevin, our session was actually entertaining! (Note to self and to anyone ever speaking at conferences: include memes and gifs in your slide deck to make the session more engaging. See our slide deck here.)

Ben Sykes – “Hacking Creative Innovation”

Now this was an engaging session. Ben explained and ran the audience through several design gaming techniques, to help anyone (!) think outside the box and come up with creative ideas. The 2-hour workshop may have looked daunting on the schedule but was in fact the most fun one! You can have a sneak peek of everything Ben had to share from his slide deck.

The crowd!

People had traveled from all over to Geekend, but we especially loved seeing how diverse and talented the creative community of Savannah is!

This Southern town is known for its parks and architecture, and has a reputation for being a party town (even the passport control official at JFK airport welcomed us by asking if we were going to “party it down” in Savannah) – there’s really much more to it.

Among other creatives, Savannah is home to Aetho (recently launched Aeon that makes your GoPro footage look like it’s shot by a Hollywood director), the team behind the recent redesign of 500px, the prime business jet company Gulfstream, the top art & design college SCAD, and the town even has its own makerspace. Naturally, all of the aforementioned were also represented at Geekend.

Thanks for a great conference, Geekend! Thanks for the Southern hospitality, Savannah!

What makes an awesome hackathon? People, communication and location!


Garage48 e-Residency hackathon

Recently, Fleep partnered up with Garage48 for a hackathon that focused on e-Residency. More than 100 people gathered on a small remote island in Estonia, to develop services for e-Residents. We left the hackathon re-energized, inspired and only slightly sleep-deprived.

Priit and Kai from Garage48 running the hackathon

This clearly was not the first rodeo for Garage48. What made the hackathon so awesome? We think it was the people, the hackathon communication and the location.

The people

This is pretty straightforward – just look at the Garage48 e-Residency hackathon example.

First, the people organizing it were pros, making sure there was a good framework to work with (theme for the hackathon, in this case, e-Residency), that everything ran to schedule and that there was a good support system present: food, caffeine and mentors.


e-Residency program director Kaspar Korjus was a key mentor at the hackathon

Secondly, the people who were invited to the hackathon as mentors were professionals whose advice and guidance was crucial – e-Residency specialists, e-governance professionals, information system pros etc.

Third, the people participating were a diverse bunch – there were 26 nationalities present and, even more importantly, the hackathon had attracted people with diverse skills: design, front-end and backend development, QA, marketing, etc.

The communication

The organizers, mentors and participants of the hackathon used Fleep as the team communication tool throughout the event.

First, there was a general conversation for all general hackathon communication and sharing information – the schedule, any updates and last minute notes etc.

Evelyn Sepp getting acquainted with Fleep at the e-Residency hackathon

Additionally, the participants created their own conversations in Fleep for team communication throughout the hackathon. Newbies discovered Fleep, veterans shared Fleep best practices, some older users re-discovered Fleep and all of its newer features… (There was even a Fleep user story was born out of the conversations we had at the hackathon!)

The location

The idea of having a hackathon in a remote location is just brilliant. As all the participants at the e-Residency hackathon on Vormsi island were cut off from their normal environment, the secluded location helped make sure there were few distractions. Additionally, the remote island made the hackathon feel a little like a summer camp, sparking feelings of camaraderie between the participants.


Vormsi – the remote island where the e-Residency hackathon took place

Sure, there is a lot more that goes into hosting an awesome hackathon. We chose these three variables as it seems that what the success of a hackathon really boils down to is the community and teamwork. And to build up the community and teamwork, you need the right mix of people, brought together in a great location, and you need to ensure seamless communication. That’s when the hackathon event format is at its best, with diverse people having fun together in a slightly unconventional way.

All photo credit goes to Maido Parv.

Chat for teams

The Case for Remote Work

What does it mean to be working? Matt Mullenweg, the founding developer of WordPress, discusses in this video interview with Lean Startup:

We have, like, this factory model, where we think someone’s working if they show up in the morning and they’re not drunk, or they don’t sleep at their desk, or they leave at the right time, and they’re dressed nicely, or whatever.

But that has so little to do with what you create. And I think we all know people who create a lot without fitting in those norms.

Today, there are two kinds of companies: the ones that accept and accommodate remote work, and the ones that don’t. In our experience at Fleep, location does not determine levels of productivity. Our team is split between two towns, and all of our team members work remotely every now and then. We even have a helpful Fleep conversation dedicated to team whereabouts:

remote work team whereabouts

We’ve found it is more useful to measure results, rather than people’s ability to turn up at 9am and stay in the same seat until 5pm. How do we do it? We Scrum it.

Scrum is an agile way to manage and measure work. The methodology, with its daily stand-ups (that we do virtually, with a bot reminding us to post ours daily – to type up our daily accomplishments and goals in a dedicated team conversation), helps prevent many challenges in the workplace. Scrum helps track responsibilities and progress. It helps prevent employees from feeling overworked and under-appreciated, and gives everyone in the team an overview of what and how much work people are really doing.

remote work scrum

Allowing for remote work and flexible hours also helps with the company culture and employees’ happiness. Knowing that you can set your own schedule or take a break to go to the dentist without getting it signed off makes life way less stressful – and means employees aren’t worrying about how to manage their personal lives.

These are some of the (many) reasons that Matt Mullenweg of WordPress decided to opt for a totally remote workforce.

remote work“I don’t really care when you work, how late you sleep, whether you pick up your kids from school in the afternoon,” says Mullenweg. “It doesn’t matter. It’s all about your output. Maybe someone can do the same work that most of us do in eight hours in one hour – and good for them!”

He believes that this approach has helped Automattic, the creator of WordPress, to grow from a geeky kid’s bedroom project to running 50% of the world’s biggest websites in under a decade. By giving employees freedom to create and simply focusing on results, he’s built a team of creative ninjas that do great work without the office politics.

While many people were skeptical about whether Automattic could thrive with a purely remote workforce, Mullenweg proved them wrong time and again.

“Still, to this day, people say, oh it’s gonna break!” laughs Mullenweg, who now employs more than 275 people.

They say, ah, that works great when you’ve got 10 or 15, but when you get to 30 people, it falls over. Oh, you’ve got 30? 100 is the magic number… We’ve kinda blown past all of those.

But with so much trust on offer, how do you make sure you’re not employing slackers?

remote workingLike many CEOs that hire remotely, Mullenweg says that he asks all new recruits to complete a paid trial period before they even think of handing in their notice at their current job. Newbies work part-time in their evenings and weekends, and only those that can handle the self-reliance make it through to the team.

This, he says, means that you only hire talented people who value “autonomy, mastery and purpose”.

In other words, the kind of people that can transform a fledging startup into a billion dollar enterprise like Automattic.

So don’t just take it from us, take it from one of the world’s most brilliant and creative tech companies – focus on the results, not the hours clocked in.

As Mullenweg says, 11 years on:  “It’s working great and I honestly can’t imagine working any other way!”

Chat for teams