Regardless of what’s your business — whether it’s web development, catering business or project communication like Fleep — boosting your organic traffic is a good strategy for growing your business.
Organic traffic is relevant and targeted. However, it can be difficult to get higher page rankings, especially if you aren’t using the right SEO strategies.
Here’s 5 hot tips for boosting your organic traffic.
1. It All Starts With Engaging Content
Create content that solves your audience’s pain points and they’ll love you for it.
The first thing you need is a targeted buyer persona. It’s a fictitious outline of who your customers are.
Ask yourself these questions:
- Who am I targeting?
- What problems can I help them solve?
- What external events influences their decision?
- How can I change what they are currently doing?
Next, you want to head over to a site called Buzzsumo.com to search for topics that generates the most social shares. This allows you to get a better idea on the types of contents to write about
2. Monitor Your Website for Bad Links
You must monitor your website for bad links. Third party websites will oftentimes link to your site and those links could be hurting your page rankings. Therefore, you must monitor your site for bad, low quality links and remove them. The characteristics of good links are as follows:
- They are industry relevant
- Contextual links are better for SEO and traffic
- Links from a long, in-depth, related article will hold more value
- The backlink is a dofollow link
- The backlink is from a trusted source and has good domain authority
3. Disavow Bad Links
After you’ve identified the good links from the bad ones, you will need to tag the links that are bad, then begin trying to remove them by contacting the website the link belongs to and ask them to remove it. If you can’t contact them or they refuse to remove the link, you can create a disavow report and submit it using the Google Disavow Tool to help prevent those links from hurting your site. The way the disavow tool works is a bit elusive and outside the scope of this article. Therefore, you should take some time to learn more about how it works so you will know what to do and what not to do.
4. Promote Your Content With Text Messaging
Most people have at least one type of mobile device and prefer a text to any other type of communication, which is why text marketing is so effective. Because about 90 percent of all texts are opened within a few minutes of them being received.
Before you can send a text message to promote your new content, you’ll need to build your mobile list.
Place a mobile option-form on your website so your readers can subscribe to it. You can even segment the list by topics and user behavior. Through this form you can collect their email address and mobile phone number.
Once your content goes live, you can use a texting services to send relevant messages straight to their mobile phone to increase traffic to your website. With proper social sharing tools embedded within your article, you can expect lot’s of social shares and continual organic traffic.
5. Earn Quality Backlinks
Another great link building technique is earning your backlinks through guest posting on other industry related blogs and linking your article back to a related page on your website. You simply need to contact webmasters of related blogs and websites and ask them if they would allow you to post an article on their site in exchange for a link back to yours. Most of the time webmasters are more than happy to comply as long as your site is related and not a direct competitor because it’s less content they have to write.
If you would like more information about boosting your organic traffic using SEO and other internet marketing strategies, please contact us and let us show you how we can help take your website to the next level.