How to Improve Your Guest Blogging Skills

guest blogging

Undoubtedly, guest blogging is one of the most efficient ways to promote goods, services, and personal brand to a wider audience. It’s rather advantageous to both a website owner and a guest blogger, as the first takes a break from writing articles while maintaining the schedule while the latter promotes his services, boosts raise search engine rankings and attract new visitors.

Well, it’s not that easy to get such an opportunity, especially if you’re going to contribute to the credible resource while yours is still unknown. Although you have little chance, that’s not impossible in case the blog post is high-quality, relevant, catching, and unique.

In a highly competitive environment, you have to constantly work on your skills. Check the advice below and reach the best blogs, being a real guest post guru.

#1 Relevance of the Idea

The first and the most important guest blogging rule is that the guest post must correspond to the topic of the website. On the one hand, it narrows the number of websites on which you can post; on the other hand; you get the relevant audience that will likely read the piece and become interested in you in case the post is worthy.

Sometimes it’s quite challenging to come up with the topic so that to satisfy the website owner and make the research in-depth and grounded. Well, if you’re in such a crisis, the next ideas are at your service:

  • Informational post. Tell readers about a particular term or phenomenon or provide a detailed response to a specific question. You may write a post in encyclopedia style or a freestyle, depending on the specifics of the website.
  • Guide. Quite a popular genre, which always attracts a large number of audience. The mission is to provide readers with a step-by-step plan that will help them to achieve this or that result. Well, the alpha and omega here are to provide a consistent and error-free sequence of actions; otherwise, you’ll get reproaches instead of gratitude.
  • Classification. Share the varieties of the object and provide concrete and useful information about each one, backed by illustrations and specific examples.
  • Review. The best practice is to choose some useful online service, affiliate program, application software package, etc. and analyze it from A to Z. Set yourself a task to provide readers with comprehensive information and get at least questions as possible.
  • Comparison.  In fact, you make a parallel review of several programs, services, etc., specifying their general and distinctive features. Don’t make the conclusion in favor of this or that product – that’s the prerogative of readers.
  • News. If you have some hot news that must be shared with the world, don’t hesitate to ask the host about it. Of course, the main thing is to publish fresh materials that haven’t been announced yet. If you are the first – the job is done!
  • Interview. Let’s not go into details as it’s obvious that success of the interview depends on the chosen questions.
  • History. I doubt that the blog owner will allow you to share the personal history of your brand/goods/services (until the post is paid), but you may succeed in posting some instructive and enlightening, warning the readers or explaining to them how to act in a particular situation.
  • Rating. Obviously, that’s the most popular YouTube theme. Nowadays, YouTube is full of different charts. The best, the worst, the cheapest, the strongest, the biggest, the most shocking, etc. As a rule, an audience kindly appreciates this kind of posts.
  • Pros and Cons. The task is almost the same as in “Comparison” blog post. Try to be fair and objective so not let the reader get the impression that you advertise intrusively or throw mud at someone.
  • Methods/Tips/Advice. Here you can share your personal vision of the problem and give some advice on the solution. Lifehacks are welcomed!☺
  • Disclosure. In this kind of post, you expose some untrue news, myths and even harmful actions of specific individuals. I must say this genre is very difficult, as you risk amassing competitors and enemies. Don’t embellish or misrepresent facts.
  • Personal Experience. Tell about your experiments, both successful and frankly failing. That’s always interesting.

If you already have a loyal audience, be sure to catch their hints for new posts. Continue to study and research, and you will find an infinite number of topics you can take. Dig deeper and write more than insightful posts!

#2 Writing Style and Formatting

Every blogger has an own unique writing style. Don’t be afraid of showing your personal style. Diversity contributes to the perception of the whole blog, as regular readers may get tired of contemplating one and the same style. Nevertheless, stick to the established rules and regulations. Be sure to check the guidelines before you start writing.

guest blog post

To hone your writing style and make the post more appealing, try to:

  • Put a quotation at the top.
  • Write an intriguing introduction; bring a few fascinating facts or statistics.
  • Vary long and short sentences.
  • Use bulleted lists and format the paper so that to ease the perception.
  • Use spellcheckers and special software to eliminate typos.
  • Remove meaningless sentences.
  • Put your word aside for a while and then edit it.
  • Read the piece aloud.
  • Share it with your family and friends to get some tips.

Look at the most popular guest posts on the website and try to stick to the same format and style. Pay attention to the size of paragraphs, headers, and images. Make sure that the images correspond to the content of the paper, have an appropriate width, and are labeled for reuse. Feel free to include screenshots for “how to” articles and guides.

#3 Editing Before Publication

It all depends on the website owner (editors/managers). Be ready that your post will be edited and changed before the approval. Firstly, it can be done to improve the effectiveness of the article – editors may come up with more engaging header or subheaders, highlight certain words and phrases, include images, remove “contentious issues,” etc. So do not be offended if this happens, even if you believe your piece is perfect. ☺

#4 Backlinks

It is clear that the author of the guest post should receive some benefit from the publication. Therefore, as a rule, it’s allowed put 1–3 references to a project that you would like to promote. Make sure that the links add some value to the paper and look relevant. Purely promotional links usually cause irritation and feeling of imposing.

If you want to promote safely, specify that the article is a guest post at the first chapter and add a link to your personal blog.

#5 Avoiding Typical Mistakes

If the whole process – from the request to the publication – runs smoothly, then you get a great chance to become a regular contributor. Well, even if you haven’t counted on it, why to refuse to stay in touch with the audience of the credible website?

Here are some of the common mistake made by both novice and experienced bloggers:

  • Non-personal inquiry. It all starts with sending the request. If the message begins with an impersonal greeting, the recipient may consider the letter as spam. Be sure to include the name of the company you’re writing to, and you’ll be treated as a professional.
  • Misprints and grammar mistakes. If you can’t write a professional offer, why would the editor of the blog decide the letter will be better? Take time to prepare proposals or hire an editor.
  • Topics that were already covered. Suggesting an article on a topic that was previously covered is the shortest way to miss the opportunity to publish. Conduct research before sending your list of themes. If you are looking to post on a particular topic to improve the issuance on keywords, look on the website to see which articles on the selected topic have already been published.
  • Underestimating your talent. Use your marketing skills! Show yourself in the best light; point to the main advantages and state the main reasons for considering you as an author for the blog. Sell yourself! If you have a successful blog or you’re popular on social networks, be sure to share this info in the offer.
  • Poor bio. Stick to the guide for guest bloggers. As a rule, a bio should include a few sentences that vividly describe the blogger. Treat this info as an elevator pitch.

guest blogging skills

Be sure to discuss all the terms and conditions, as well as the exact date of publication before sending the post on approval. Well-written guest posts will significantly speed up the indexing of your site and increase trust in the eyes of search engines and visitors.

Lucy AdamsLucy Adams is a writing guru and blogger from one of the best essay writing services. Check it out at! She’s always in touch with readers and open to collaboration – feel free to reach out!


Fleep is a messenger for your teams and projects.

Fleep speaks emoji now!

Emoji may not be a language per se, but it is an extremely popular way of expression. So popular in fact, that better support for emoji has been a frequent request from Fleep users.

Which is why we ‘re switching from Fleep emoticons to emoji! Well, it’s one of the reasons anyway.


Emoji is becoming the standard of emoticons across platforms. Emoji are getting better, there’s more and more of them, and they’re even becoming a part of the operation system’s offering. So, we’re more than happy to embrace them with complete support for emoji in Fleep across all platforms.

Even if we would maintain the Fleep emoticons, we could not stop our users from posting emoji – and you are doing that already anyway. And so, as of today, Fleep emoticons are a part of Fleep’s history – and your emoticon pickers on in Fleep show and post emoji!

How to use emoji in Fleep?

You can add emoji to your messages in two ways:

  • Select from the emoji menu

Click the smiley icon in the desktop version to launch the emoji menu:

Fleep emoji

There is an emoji menu available in the Fleep mobile apps too, under the + sign (iOS on the left, Android on the right):

Fleep emoji mobile

If you wish to be able to see all emoji, though, you can use the emoji keyboard on your iOS or Android device:Fleep emoji keyboard

  • Type and send the emoji code

We use the standard emoji codes - all you need to do is type in the code and send it. If you’re not sure of the emoji code, you can also browse them by typing a colon followed by a few letters:

emoji codeNote that emoji codes are not supported in the Fleep mobile apps.

But that’s not all! If your message contains only Emoji, they will be shown supersize:


Erm, we’d encourage caution with these in group conversations…

If you have any questions, ideas for new feature requests, or feedback don’t hesitate to contact us at Let’s also stay in touch through our social media channels. We’re on TwitterFacebookLinkedIn and Instagram.

Fleep quarterly review: Q3 and plans for Q4

It’s October! That means the Q3 of 2016 is over and done with. Here’s the Fleep quarterly review of Q3, and our plans for Q4…

Fleep quarterly review

The Fleep team at our Fall 2016 offsite, ready for action!
Especially our almost-invisible Katheriin in the middle.

First of all, here’s an overview of what got done in Q3:

  • Email list behavior – by default, all group conversations with email participants now act as email lists for everyone reading the messages over email. This ensures a clear and predictable experience for everyone involved, as all members of the list receive the messages, and all replies flow back to the right conversation for Fleep users.
  • Switch from Fleep emoticons to emoji – as emoji are becoming the standard of online emoticons across platforms, we are more than happy to embrace them. Emoji are now a part of Fleep, meaning you can easily choose and post emoji with your messages in Fleep.
  • Redesigned Fleep email notifications - all email notifications you receive from Fleep (forgot password, unread messages, etc) are now beautifully designed and complete with our Fleep cuties.
  • Add Fleep users to conversations as email participants - this functionality is handy if you need to send something to a Fleep user, but it has to end up in their email inbox. Perhaps they’ve asked you to send an attachment to their email address, or they are not an active Fleep user – in such cases, you can now add the Fleep user to the conversation with their email account.
  • Search improvements – we improved the search functionality of the left pane in the desktop version of Fleep. More specifically, you can now switch between the results to see which conversation is the one you’re looking for, and there is a new handy button that extends the search across messages.
  • Export message history per conversation – we developed conversation history export per account a while back, but now you can also export any specific Fleep conversation’s history! Export away!

What’s next you ask? Here are our plans for Q4:

  • Fleep for Business - we are working on a paid subscription that will allow for organizations to have more control over their employees’ accounts and conversations. Stay tuned!
  • Fork and merge – in short, these are two features that will improve how Fleep conversations work. Fork will ensure that adding a third member to a topicless 1:1 conversation will create a new conversation with those three members – and keep the original 1:1 conversation as is. Merge will help prevent duplicate 1:1 conversations, so that if you create a new conversation with the same members with whom you already have an existing topicless conversation, Fleep will direct you to the existing conversation.
  • Email list behavior 2.0 - this will build upon and improve the current email list behavior experience. We will make it possible for email users to see the members of the Fleep conversation if email list behavior is enabled, and add the possibility of customizing the Fleep conversation email address.
  • Server infra reorg - in this quarter, we’re also continuing work on scaling our server infrastructure to better serve increasing server load.

We hope you like the direction we are moving in. As always, don’t hesitate to give us feedback via Let’s also stay in touch via social media! You can find Fleep on TwitterFacebookLinkedIn, and Instagram.

Introducing email list behavior in Fleep!

One of the key parts of the Fleep email integration is that people can be included in Fleep conversations over email. Now, we’ve made this functionality a whole lot better – we’re introducing email list behavior in Fleep!

email integrationWhy?

Over time, we have done our best to map incoming emails to the right Fleep conversations. However, conceptually email threads don’t carry a universal way of grouping emails into a conversation – it can be done by members, by subject or some other indicator.

Fleep is conversation-centric, which means we group emails together by membership. In the context of how Fleep interoperates with email, this means that every time an email participant adds or removes someone from the thread of emails, this creates a new conversation for Fleep users.

We have built email list behavior for Fleep conversations to improve this experience. With email list behavior, Fleep conversations that have email participants behave in a clear and predictable way – all members of the list receive the messages, and all replies flow back to the right conversation for Fleep users.

fleep emailIn fact, email lists are the closest thing to a messenger-like conversation in the email world – where participants join the list, leave the list, and reply to the list.

As such, email list behavior improves the Fleep email integration quite a bit, by making the experience more clear and predictable for everyone.

How does it work?

In short, when email list behavior is enabled for a conversation, then the conversation acts like an email list to email participants. When email list behavior is disabled, the conversation acts as a normal email thread to email participants.

If email list behavior is enabled, then email participants receive the messages in the following form:

email list behavior

Email user sees the message sent from Fleep as a message in an email list, where the Fleep conversation email acts as the list email address.

If email list behavior is disabled, then email participants will receive the messages in the following form:

email thread behavior

Email user sees the message sent from Fleep as a normal email in a thread, because email list behavior is disabled.

There are a few ways in which email list behavior improves the Fleep email integration experience for Fleep users and email participants:

  • Email replies are posted in the original conversation, regardless if email participants hit Reply or Reply All. So it’s foolproof – all replies are sent to the whole list, as the list address is the Reply-To address. Without email list behavior, hitting Reply to a group thread breaks the thread, and likely creates a new conversation for the Fleep users.
  • Email replies are posted in the original conversation even if an email participant replies with a different email address. Without email list behavior, replies from a different email address would create new conversations for Fleep users. With email list behavior, the replies flow nicely back to the same conversation in Fleep
  • Better message grouping for email users. When email list behavior is enabled, Fleep attaches information to email’s technical header that helps email clients group the list emails into one thread.
  • Email participants can leave the conversation, should they wish to do so. Without email list behavior, the only way an email participant could leave a Fleep conversation and stop receiving messages from it, is if a Fleep user removes them from the conversation. Now, with email list behavior enabled, the email list signature includes a link that email participants can use to leave the conversation.

How to enable or disable email list behavior?

Starting from today, all new group conversations you create in Fleep will have email list behavior enabled by default. However, you can always disable or enable it from the Conversation Settings.

Nice! What’s next?

Email list behavior is the latest addition to Fleep’s functionality. We hope you make use of it and enjoy the Fleep email integration even more than before!

We’re not stopping here though. We already have a few things in the plans for you – like email participants being able to see the members of the Fleep conversation if email list behavior is enabled, and the possibility of customizing the Fleep conversation email address.

Have any questions or feedback for us? Contact us at Let’s also stay in touch through our social media channels - TwitterFacebookLinkedInInstagram.

Fleep User Story: Heroic

Fleep User Stories is a series of blogposts that highlights the cool people, teams and companies that use Fleep in their daily business.

HeroicThis time, we are featuring Heroic - an independent record label and management agency based in the Netherlands. Heroic was founded by Budi Voogt and Tim van Doorne in 2013.

The goal and ethos of Heroic is ‘Empowering Creators’ – and they really take this to heart. Heroic strives to give the power back to the artist and provide resources to help empower all acts to be as independent as possible. This is why Budi wrote ‘The Soundcloud Bible’ and the ‘Music Marketing Academy’ and Tim recently wrote the ‘Mastering Bible’.

In fact, Heroic is much more than a record label – they are building a positive and forward-thinking community, an ecosystem where super-talents can flourish. Not to namedrop, but the artists they work with include San Holo, Ark Patrol, Fytch and soupandreas, for example.

“We challenge convention and leverage the internet to build sustainable careers for our artists.
By wearing the kamon, the ancient Japanese symbol used to identify a family, we show our resolve.” – Heroic


(From left to right:) Yiannis, Jason, Budi and Tim from Heroic.

We spoke with Yiannis Karavassilis from Heroic about why and how they use Fleep. Without furhter ado, here’s the Fleep user story of Heroic!

How did you find out about Fleep?

We had tried using plenty of other team chat software before. We always found some issues with them, whether that was functionalities that weren’t useful, pricing points that didn’t make sense or features that were missing. After doing some research we found Fleep and we immediately fell in love with how user-friendly it is: how easy it is to navigate, create teams and engage with our team and artists.

Why does the Heroic Records team use Fleep?

team chatOur team currently consists of 12 people, located all around the world. The core team of 6 is based in the Netherlands, and the rest of the team is located in various states in the USA and Canada.

Fleep has become our prime means of communication to update each other, exchange files quickly, talk strategy and even have personal one-on-one conversations. Even more, it has also become a portal for us to work and communicate with our artists. In this, Fleep has really helped ignite a sense of community among the team and our artists. We all feel more connected than we could have ever been without Fleep.

Fleep is also great for having everything in one place, centralized, so we do not have to scour through hundreds of conversations on Facebook Messenger.

How does your team use Fleep?

We split our communication into different teams, and then have conversations for different topics. For example, we have a “Label Group” team with conversations for Marketing, Music Discovery, Design etc.

team chatWe also have a main / general conversation that we’ve named “The Empire” – our whole team and all artists can see this one – there, everyone can post new music, key marketing highlights and engage with the community.

What do you like about Fleep?

I love how easy it is to share files within Fleep, everything is just a drag and drop away. Navigating within conversations to find keywords is amazing as well. As an A&R (Artist & Repertoire) I get sent a lot of demos daily from our artists to review.

I tend to give a lot of feedback to our artists which creates very lengthy conversations, making it harder to just quickly pull up the demo that some might have sent a few days or a week before. With a simple search I can type in the key word and it will pop up immediately. Love it!

What are your Fleep tips?

Command + G is GOD! Makes my life so much easier to navigate through all my conversations and quickly pull convo with a team-mate or artist I want to talk with.

Who would you recommend Fleep to?

I would recommend Fleep to any company that’s looking for a very solid solution for a work chat environment. I’d say especially say startups.

work chat

I think one thing we really love about Fleep is that all of its main functionality is free. As a startup, it’s  sometimes hard to find the funds to allocate to the software you use, especially when you want to prioritize paying your employees (and artists in our case).

Fleep functions as well (if not better) as other chat for teams we tried out where pricing was off the roof. Customer service is great and friendly, and the whole platform really helps create a wonderful culture.

Yay, thank you for sharing the Heroic Fleep User Story, Yiannis! You can find all featured user stories under the Fleep User Stories category. Make sure you also follow Fleep on Twitter and Facebook to keep an eye on our news and updates!

Chat for teams