Fleep User Story: Bigbank

Fleep User Stories is a series of blogposts that showcases all the cool people, teams and companies that use Fleep in their daily business.

Bigbank User Story

Bigbank is a company that provides banking services across Europe: Spain, Sweden, Estonia, Latvia, Lithuania, Finland, Germany, Austria and Netherlands. With about 500 employees, Bigbank is one of the early adopters of Fleep.

The people at Bigbank use Fleep to chat with colleagues, as well as with people outside of their team (they say it has replaced email in their day-to-day jobs). They also use Fleep to organize tasks with the team, share files and pin important information to the conversation pinboard. So we asked some of the Bigbank employees what they enjoy about using Fleep. Their answer? They said Fleep is easy to use, keeps them organized and in sync with their team. But don’t just take our word for it.

See what the people at Bigbank have to say in this Fleep User Story:

Thanks for sharing your Fleep User Story, Bigbank! Keep it up – we have your back (and pictures of your puppy Musu). You can find all of our featured user stories under the Fleep User Stories category. Make sure you also follow Fleep on Twitter (#fleepstories) and Facebook to keep an eye on our news and updates!

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Welcome to Fleep 2.0!


I have some exciting news to share: today, we are rolling out Fleep 2.0. This means a brand new look and feel to the messenger across all your devices – desktop, iOS and Android. We hope you’ll like it and that it makes your messaging experience even better :)

When we started with the redesign months ago, we estimated to be ready by September. Evidently it took us a bit longer, but it was definitely worth it.

Over the course of the last year we have added a lot of new functionality to Fleep: Labels, Tasks, Integrations etc. So, we realized it was time to align the Fleep experience across all devices.

With the goal of delivering a seamless experience across platforms, we focused on revamping three core parts of the UX:

  • Easy prioritization. We made several improvements to give you a better overview of your unread conversations, to make it easier for you to decide which conversation needs your attention first.This includes an overhaul of the Sidebar in the desktop version and redesigned conversation lists in the mobile apps. Mobile apps now also support conversation Labels for an improved experience when you’re on the go. Additionally, we introduced conversation avatars across the platforms to give you better visual context in your conversation list.
  • Easy participation. We spent a lot of time fine-tuning the message flow in conversations. Our goal was to ensure that it’s easy to read new messages and post your replies both on desktop and on mobile. In Fleep 2.0, the message text size has increased, and the messages have been moved into one clean column with as little visual noise as possible.
  • Less formal, more friendly. Wth our new branding and design, Fleep 2.0 provides a friendly but smart environment for your everyday work conversations. We’d like you to feel at home in Fleep, not like you’re in a gray corporate office cubicle without much to enjoy :)

The practicalities: desktop apps will be automatically upgraded to the new design, but for the mobile Fleep 2.0 on Android and iOS, you need to update the apps on Google Play or in the App Store.

I am very grateful to our whole team for the effort over these past months. I am also very thankful for the great designs from Stefan Hiienurm – the man behind the redesign of Fleep.

Even though we are releasing Fleep 2.0 today, be assured that we’re not finished with the redesign project just yet. We will keep rolling out more improvements across all platforms over the coming weeks.

I hope you enjoy the new release and share the excitement with us - as always, we would be grateful to receive your feedback :)


co-founder and CEO of Fleep

Fleep redesign from the designer’s viewpoint

07 copy

We’re so excited to share with you what we’ve been working on for several months now. Today, we’ve started rolling out a fresh, redesigned Fleep across all platforms: Fleep 2.0, the slickest version of Fleep yet.

But this isn’t a “Yay, we did it! High fives all around!” post (although our team definitely deserves some beers high fives at this point). This also isn’t just about “What’s new?” – we’ll let the user interface and Product Hunt do the talking for that. This post sheds light on the designer’s viewpoint. Who is this wizard who made all this magic happen?

Stefan HiienurmMeet Stefan.

Stefan Hiienurm isn’t your average designer. He is the Lead Product Designer and Co-Founder of Thorgate (here’s some of Stefan’s work on Dribbble). He was also the Lead Designer for Fleep 2.0.

Stefan doesn’t just do good design, he works through every step to a great user experience – from concepts to execution. And believe us when we say he is ruthless in demanding excellence (in the best way possible).

We could go on, but let’s hear it from the man himself! Here goes: 

Q: Why did you accept the challenge of improving the Fleep brand and design?

I love challenges. Everything that is out of my comfort zone is something that I would like to do.

Q: How is the new Fleep 2.0 brand making things better? And more importantly, why?

The goal while designing the new brand was to make it more friendly. Fleep is a communication app, and when people communicate with each other, they want to feel the same emotions as in real life. So, we changed the primary brand colour from the so-called hospital green to a warm blue. We also added more secondary colors so Fleep is no longer monochromatic.

Additionally, there were many small changes and tweaks we made during the redesign process to ensure the best possible user experience, one that delivers emotions to people using Fleep.

Fleep vs Fleep 2.0

Fleep vs Fleep 2.0

Q: What were the first steps you took in the process of the redesign?

The first step was to get know the product. There were hundreds of corner cases that I needed to know before I could even start with any design work.

After getting acquainted with Fleep, I started to lay down the main User Interface (UI) Framework, which is a fundamental part of the UI design. Defining core elements and styles at the outset, and sticking to them, helped to keep the design principles consistent across all the platforms throughout the redesign process.

Q: Who were the key people behind the rebranding?

I would say everybody on the Fleep Team. Designers only give visual input and bring the idea together –  but in general, everybody involved gives their ideas for the new updated brand.


Thanks for working with us, Stefan – and thank you for sharing your thoughts on the redesign process. 

That’s it. You’re now ready for the fresh Fleep 2.0 experience. Check Fleep 2.0 out on webAndroid, and iOS today. We hope you love it. You can also read more about the redesign from our Product Owner and CEO Henn in this blog post.

Let us know what you think on Twitter, Facebook or directly to Fleep Support (support@fleep.io)!

Geekend 2015 highlights

We recently attended Geekend, the awesome annual interactive conference that takes place in Savannah, GA.


It’s a weekend full of engaging presentations, panels and workshops on innovation in the tech and digital worlds. This year, the topics covered ranged from virtual reality to healthcare to selfie sticks. In fact, the range of topics was quite possibly our favorite part of the whole shindig – it made the conference welcoming to creatives from all walks of life so you could easily explore new ideas and get to see what everyone is excited about in their field.

Here are our highlights from Geekend 2015:

The Beyond Email panel

Beyond Email

We would be lying if we didn’t admit that getting on the stage with some smart people to discuss things we care about was one of our highlights of Geekend. Katheriin from Fleep was a part of the panel discussion “What’s beyond email” – talking about what’s wrong with email (hint: a lot), and how to move beyond email - with Kevin Lawver (Planted), Josh Nichols (Github) and Steve Ross (Oak.Works).

In short, the panel concluded that email is not a great tool for almost anything. And thanks to Kevin, our session was actually entertaining! (Note to self and to anyone ever speaking at conferences: include memes and gifs in your slide deck to make the session more engaging. See our slide deck here.)

Ben Sykes – “Hacking Creative Innovation”

Now this was an engaging session. Ben explained and ran the audience through several design gaming techniques, to help anyone (!) think outside the box and come up with creative ideas. The 2-hour workshop may have looked daunting on the schedule but was in fact the most fun one! You can have a sneak peek of everything Ben had to share from his slide deck.

The crowd!

People had traveled from all over to Geekend, but we especially loved seeing how diverse and talented the creative community of Savannah is!

This Southern town is known for its parks and architecture, and has a reputation for being a party town (even the passport control official at JFK airport welcomed us by asking if we were going to “party it down” in Savannah) – there’s really much more to it.

Among other creatives, Savannah is home to Aetho (recently launched Aeon that makes your GoPro footage look like it’s shot by a Hollywood director), the team behind the recent redesign of 500px, the prime business jet company Gulfstream, the top art & design college SCAD, and the town even has its own makerspace. Naturally, all of the aforementioned were also represented at Geekend.

Thanks for a great conference, Geekend! Thanks for the Southern hospitality, Savannah!

How to Stay True to Your Vision – In Everything You Do


Who do you think you are? And just as importantly, who do your customers think you are?

Before you can figure out how to communicate effectively, you have to find your voice.

It means working out what kind of people you and your colleagues are and what kind of company you want to be.

… And then making sure that everything you say and do is in keeping with the personality you’ve created.

A lot of companies get this horribly wrong. Knowing what you stand for as a company isn’t about tacking some dodgy marketing-speak onto a “Values” page on your website. It’s not about forcing your team to sit through a toe-curlingly awkward brainstorming session where they put forward wildly exaggerated, clichéd adjectives like a scene from The Office.

It’s about genuinely believing what you say and proving this through your actions.

There are hard financial benefits to this, too. Misrepresenting yourself through your marketing materials and messaging is terrible for your customer base – but figuring out your niche can drive sales and boost your bottom line.

It’s daft to say, for example, “oh, we’re a dynamic, creative, innovative company pushing boundaries in our industry” if, in reality, you’re a conservative-minded organisation that strongly believes in sticking to traditional, tried-and-tested practices that you know you can depend on.

Customers that are looking to try out ground breaking new approaches will quickly be disappointed, while you alienate your natural market of cautious, risk-averse customers that want someone solid to rely on.

On the other hand, if you really do value “outside the box” thinking, you have to be prepared to see it through.

Do you try out new ideas that your team members bring to you? Do you find yourself saying “no” automatically when someone asks if they can adopt unusual working styles or flexible hours – or do you give these things a chance?

Claiming to be one thing when your behaviour suggests another is a sure fire way to irritate your team and foster cynicism in your business. That’s why the values you state have to be the values you genuinely believe in.

And why you have to make sure that living by these values applies to your internal company communications, as well as external messaging.

Once you’ve figured out who you are (and how to position yourself in your market), stick to it. Stay true to your vision.

If that means turning down commissions, opportunities and partnerships that jar with your vision, so be it.

It might even mean tempering expansion slightly in the early stages, so that your company doesn’t change beyond recognition – with your values becoming the first casualty of growth.

It means taking your hiring process extremely seriously, sourcing people who truly share your vision and fit with your company culture, rather than looking exclusively at their qualifications or experience.

And it means developing strong, effective communication between colleagues and nurturing close working relationships, so that your team stay on the same page and help you to reinforce your vision in everything they do.

Marek Sanders, copywriter


This is a guest blog post written by Marek Sanders, who is a copywriter, productivity enthusiast and Fleep evangelist.


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